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This is a Full Solution to link building in 2024.

So if you want to build authority backlinks to your website, you’ll enjoy the actionable tips in this new guide.

Let’s dive right in.

Chapter 1:

Link Building Basic Fundamentals

In this chapter I’ll answer the question: “What Is Link Building?”.

I’ll also show you why link building is still important for SEO in 2024. 

Let’s get started.

What Is Link Building?

Link building is the Oparation of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility and gain Traffic from this website Directly. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. 

Why Are Links So Important?

To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet.

Back in the day, search engines like Yahoo! and Alta Vista were the dominant players. And they ranked their search results 100% based on the content on a webpage.

Enter: Google.

Their now-famous PageRank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.

Here is the google Rank Algorithm image from wikipedia.

And they were right. Approximately 20 years later, links are STILL the best way to determine the quality of a webpage. That’s why backlinks remain Google’s go-to ranking signal.

That said, thanks to updates like Google Penguin, Google now focuses on link quality (not just link quantity).

You might be amazed:

What is a high-quality link, exactly? And how do we build them?

That’s we I’m going to cover in the next lesson.

Interested!!!Right? Continue...

Chapter 2:

How to Find High-Quality Links

Before we jump into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link.

That way, you can focus on building links that will actually improve your Google rankings.

With that, here’s how to identify links that are actually worth building:

Authority of the Page

Is the page linking to you a PageRank powerhouse? If so, that link is going to have a BIG impact on your rankings.

In fact, from years of testing, I’ve found that the authority of the page linking to you matters more than any other factor.

That’s because links from authoritative pages pass more authority (also known as PageRank) to your site.

You may check a proxy indicator of PageRank (“PageRating”) using Semrush or ahref.

Just pop a URL into Semrush or ahref and check out its “Page Authority Score”: You can Do more with Semrush and ahref

Authority of the Site

A link’s quality is also intent on by a domain’s sitewide authority.

generally, a link from a site like bakclinko.com will have a MUCH bigger impact than a link from a short Blog or webpage.

While these links are tough to get, they’re well worth the effort.

Again, Semrush comes in useful here. Enter a site root URL into the tool and check out its “Authority Score”.

Relevancy of the Site

When it comes to links, a site’s authority matters.

But that site’s relevance also matters.

For example, let’s say you run a website about The Paleo Diet.

And you get a link from an authoritative site… about unicycles. Will that link still count?According to an interview from an ex-Googler, not really.

Generally, you want to get links from authority sites…specifically, authority sites that are closely related to your site.

Link’s Position on the Page

Is your link embedded in a piece of content?

Or is it buried in a page’s footer?

It spin out that your link’s position on a page is important.

Specifically, links stashed away in footers and sidebars aren’t worth nearly as much as links found sock in the central of a page’s body article.

Bottom line? You want your links to appear within the main body of a webpage.

Is the Link Editorially Placed?

No matter where your link appears on a page, you should ask yourself:

“Was this link editorially placed?”.

"Did someone link to your site because they recognized its outstanding value? If so, that’s an editorial link.

"Or did you just create a profile on some random site and drop a link? That’s not an editorial link.

As you'd expect, Google places FAR more weight on the former." on editorially-placed links.

Quoth thy Google: “…creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”

Link Anchor Text

"Anchor text is the clickable portion of a link.

Interestingly, Google leverages anchor text as a ranking signal.

For instance, if you receive a link to your site with the anchor text 'paleo desserts,' it can influence your rankings."

"Google detects that anchor text and thinks, 'Hmmm. This site used the anchor text "paleo desserts." The page they’re linking to must be about "paleo desserts."'

However, as with many SEO strategies, keyword-rich anchor text has been overused. Nowadays, building numerous exact-match anchor text links is considered spammy.

Here’s an example of what I mean:"

"In short, I don’t recommend intentionally building links with keyword-rich anchor text. But if you do happen to get a link with your keyword in the anchor text, it's definitely a reason to celebrate."

Link Co-Occurrences

Co-Occurrences are the words and phrases that appear around your link.

Google likely uses co-Occurrences as “baby anchor text”.

This makes sense if you think about it:

The text around your link also gives clues to what your page is about. So why wouldn’t Google use it?

Is the Link From a Guest Post?

A few years ago, Google came right out and said:

Is that true?

Well…it depends.

Here are some red flags that can make guest posting spammy:

• Someone is paid to publish the post
• The post contains exact match anchor text
• The site exists solely to publish guest posts
• The site is unrelated to yours

But what if you publish a mind-blowing guest post on an authoritative, relevant site? In my experience, that link CAN help you rank.

Nofollow .vs. Dofollow

rel=”nofollow” is a tag added to a link that tells search engines: “Don’t count this link as an endorsement.”.

Obviously, when it comes to SEO, you want to get normal, “dofollow” links whenever possible.

Now that you can know how to size up a link’s quality, it’s time to start building them.

Chapter 3:

How to Get World-Class Links With Content Marketing

Its no secret that content is the key that unlocks amazing backlinks.

But here’s the deal:

Simply publishing content isn’t going to land you any links.

As it turns out, certain types of content work best for link building.

And here are the 4 types of content that tend to generate the most links:

#1: Visual Assets

What It Is: Visual assets are: 1. Images   2. Diagrams    3.Infographics   4.Charts and other visual-oriented pieces of content

Why It Works: Visuals are super-duper easy to link to. For example, when you publish a chart on your site, you get a link anytime someone shares that chart on their site. This powerful “share my image and link to me when you do” relationship simply doesn’t work for text-based content.

Real-Life Example: A few years ago I published this visual about Google CTR on my site.

To date, this visual has been linked to dozens of times (many of which came from authoritative sites in the marketing niche).

Sure, some of these links would have come in even if I had listed the same data in a table.

But a good chunk of these links (I’d estimate 75%) were created because I presented the info as a visual.

In fact, lots of my links came from people directly posting my visual on their site (and linking back to me as the source):

And the funny thing is, even though it’s been several years, people STILL link to my visual every month. That’s the power of creating visual assets.

#2: List Posts

What It Is: A numbered list of tips, techniques, reasons, myths…or just about anything.

Why It Works: List posts pack a ton value into digestible, bite-sized chunks.

In fact, when BuzzSumo analyzed 1 million articles, they discovered that list posts generated more backlinks than other content formats… outperforming quizzes, videos and even infographics.

Original Research and Data

What It Is: Content that reveals new data from industry studies, surveys or original research.

Why It Works: Statistics and data are highly linkable. When someone cites your data, they link to you. These links add up quickly.

Real-Life Example: Some time ago, I published the largest Google ranking factors study ever.

This article is packed with a wealth of original data, which has resulted in an impressive accumulation of 18,900 backlinks to date

"As I mentioned earlier, the majority of these backlinks are from individuals referencing a specific statistic from our study."

In-Depth Ultimate Guides

What It Is: A thorough and all-encompassing resource that provides extensive information on a specific topic (and even more).

Why It Works: Ultimate guides consolidate a vast amount of knowledge into a single resource, making your guide the definitive reference for that subject.

Real-Life Example: I frequently received emails from people asking for advice on keyword research. However, at the time, my blog lacked any comprehensive content on this crucial topic.

So I created one: Keyword Research for SEO: The Definitive Guide.

Because this multi-chapter guide delves into keyword research more thoroughly than any other resource available online, it has garnered over 37,000 backlinks.

Now that you've crafted a piece of content that's worth linking to, it's time to start building those links.

How?

By using good old-fashioned email outreach.

Chapter :4

How to Build Powerfull Links with Email Outreach

If you're aiming to build white hat links in 2024 and beyond, email outreach is essential.

But the real challenge is: How do you reach out to bloggers and journalists without your email landing in their spam folder?

Read this chapter to discover how.

Find Likey Linkers: As the name implies, Likely Linkers are individuals who are likely to link to your content.

In Chapter 6, I'll introduce you to several techniques for finding Likely Linkers. But for now, let's start with a straightforward strategy: reverse engineering.

Begin by searching for your target keyword on Google.

Copy the URL of the top search result and paste it into a link analysis tool (for this example, I'm using Semrush).

Next, navigate to the sidebar, click on "Backlink Analytics," and then select "Backlinks."

The websites listed here are all potential Likely Linkers.

(How do you determine which sites to target and which to skip? Find out in Chapter 2).

Find There Email Address

Now that you’ve found a Likely Linker, it’s time to dig for their email address.

Here’s how:

Use Hunter.io

Hunter.io is ideal for reaching out to small sites and individual blogs.

Just enter the site into the tool…

…and it’ll show you all of the email addresses associated with that domain: